The -ee wordmark

The core brand mark: coined names end -ee, set in camel case with the capital rendered slightly larger — never all-caps. The trailing -ee is the family signature.

Sessions / entities

CrafteeThe Maker (art)

CodeeeThe Builder (code)

DesigneeThe Host (context)

ScienceeThe Experimenter

PlexeeThe Weaver

Apps

MushMewarm connection

Playablylearn by doing

TessaCraftPenrose teacher

DynamiKthe quality mark (K)

The rule: never text-transform:uppercase a brand name — camel case is the look, caps ~1.16em larger. Coined/name words transcribed ending “-y” default to -ee (the mark) unless settled (Mushy, Planny). Dynamic shows the K (dynamiKsocial) but owns the C too.