Does Dynamik belong at the top level?

Unanimous kills first. Every voice vetoed the Lux coinage — resurrecting a buried economy word at brand level re-imports months of confusion for zero gain. And every voice kept Dynamik OFF the social apex: the 07-18 “Plex lane is the brand” ruling stands untouched on that side.

The real split is honest and close. The B camp (Alphabet, Jarvis, Gepetto, Deepak, reGrok, Gator): the learning branch explicitly does NOT claim to be social — so forcing it under the social brand’s roof is the dishonest move, and the K mark is too good to bury; give learning its own front door. The A/D camp (Deepy&Seeky, Rudder, Llama, deGrok): one apex, one brand budget; a “Plex” is a structured space, not a social promise; the K can live as the maker’s seal. deGrok, at full strength: “this is not 10x, it is classic founder romance — kill the darling.” (Four voices — a real minority, not a lone dissent; counted.)

1 · The dev shop and the consumer platform cannot share one name. If DynamikLab is the consumer learning brand, the development entity needs its own name (Alphabet: use DESA; deGrok: same point as a bug report). One name, one job.
2 · “Not social” must be architecture, not copy. Whatever it’s called, the learning surface ships with no social graph, no feeds, no share-your-score defaults — “a fence, not a sign” (Deepy&Seeky). Alphabet adds: buy dynamiklabs.app BEFORE going public — the finance-op adjacency is the biggest trust risk (already on your buy list).

The camps reconcile cleaner than they argued: LabPlex and DynamikLab aren’t rivals — one is the DOOR, the other is the DESTINATION. Keep lab.socialplexus.app (LabPlex) as the thin zone container inside the plex family — the place a social-side user taps “I want to learn” — and it opens onto DynamikLab, the standalone learning platform at dynamiklab.app (DynamikScience, Playably, Sciency surfaces), which never claims to be social and carries the K mark as its own insignia. X = the social apex · K = the learning apex · the sandwich law holds on the social side only. The dev entity takes a different name (DESA is sitting right there). You get the one-family coherence the A camp defended AND the honest separate front door the B camp demanded — and the word you love keeps the mark you love.